Commercial | Brands

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'By 2025, online videos are projected to make up 85% of all consumer internet traffic'. (Cisco)

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Understanding a business and its audience is essential when conceptualising and producing a video project, it ensures the content is not only visually compelling but strategically aligned. A deep grasp of your brand’s values, goals, and unique selling points allows for storytelling that resonates authentically. Equally important is knowing the target audience - their preferences, behaviours, and pain points, this means can create a video that speaks directly to them, building trust, and driving action.